How to build your own webshop?
Written by: Simon A. Skaar

Regardless if you are selling products or services it is important to be available online. There are several options to build a webshop, both for beginners and more advanced users. In this article we will look at all the steps necessary to open a webshop.

  • Acquire domains and usernames
  • Create landingpage
  • SEO
  • Choose platform

Acquire domains and usernames

The first action you should take is to acquire the domains you wish to use for the webshop. Depending on where your target market is you might need .no, .com, .se and .dk to mention some. If the webshop has a name with special letters you should acquire all the different types to make sure the customers find you.

In addition to registering the name with Brønnøysund and a domain provider you should acquire the name on social media. The sale will take place on your website but most of the marketing will be through social media.

webshop

The decision on whether or not you should use other social media such as Instagram, Pinterest and SnapChat will be dependent on your target audience. Are they using these social media platforms? If you have plans to post videos showcasing your products, you should register for a YouTube account aswell.
It is important to create these accounts as fast as possible to make sure you get the username you want.

Don’t go overboard. If you know you will not be able to maintain many different accounts you should just use Facebook. It is more important the profile is updated frequently and respond quickly than having as many social media profiles as possible.

Create a landing page

When you have acquired the domain(s) you should post content on the website. Start to build your brand while allowing search bots such as Google start crawling your site. While you build your web shop you should create a landing page. This page will give visitors the option to sign up for future newsletters. By doing this you will start attracting possible customers before you even launch.

All web hosting (and domain parking) at PRO ISP has the option to create a free 1-page website where you can create a landing page. In the example below, we have created a simple landing page where visitors can leave their email. It took about 5 minutes to set up this.

 

 

Make the webshop visible for Google

To make the webshop visible for Google you should optimize both the website and the webshop. Doing so is called “SEO – search engine optimization”. You should make sure search engines easily can find your website and connect possible customers with it.

Do a search for businesses like your own and see which words stand out. Use these when optimizing. Read more about SEO: “SEO – what do I need it for?

Selecting platform

There are many different platforms to use when building a webshop. Whether you are brand new in the IT-business or have been working with websites for years. We will look at some of the most popular platforms available and which type of users they will work best for. All of the platforms mentioned can be used on our web hosting and most of them can be installed easily with just a few clicks.

  • WEBSITE BUILDER

    If you are a beginner when it comes to websites we recommend using the website builder from PRO ISP. Within the website builder, there are two options for webshop, one is easy and simple, the other one more advanced which is connected to “Ecwid”.

    In the simple module you will be able to administrate categories, products and shipping. The module also gives you the options to use PayPal for payment. This module makes it possible to go live with your webshop within a few hours.

    The more advanced option is connected to Ecwid and allows for your webshop to receive orders within minutes. Design and setup is done via the website builder while the administration of products and orders are done via Ecwids website. You can connect your Facebook page with Ecwid to make your webshop available from Facebook as well. Please be aware: The free version of Ecwid only includes 10 products, if you need more extra costs will be added (more information).

    The website builder contains everything you need for a webshop. No experience needed and maintenance is not an issue as we handle the security of the platform. You can try the website builder for FREE 30 days.

    See our example of a webshop (in norwegian): https://dinbutikk.shop/

 

  • WooCommerce

    WooCommerce is a powerful webshop platform available as a plugin for WordPress. 28% of all webshops around the world use WooCommerce. With the platform you can charge by PayPal, invoice, register added value and multiple shipping options. WooCommerce can also be extended from the WordPress library for plugins. The platform is perfect for both beginners and more advanced users. Read more about WooCommerce: “WooCommerce – build a webshop easy as 1-2-3“.

    webshop woocommerce

  • Magento

    Magento has been on the market for several years and is recommended for larger companies with developers and experience. With a few clicks Magento can be installed on web hosting with PRO ISP via cPanel. Med Magento you will have access to a large selection of different functions. Any requirement you have will most likely be supported within the installation. It has a great report function and the interface is ok, but will take some time to get to know. What you would need to install as an extension in other platforms is already included within Magento. You will be able to create newsletters, have a full overview of all sales and visitors as well as the possibility to set up added value and shipping options. The webshop is designed for selling products, but can also be used for the sale of services.

    Magento requires more resources in general, so you should select a more powerful web hosting then with the other platforms. At PRO ISP we have dedicated Enterprise web hosting especially for Magento with LiteMage for extreme performance.

    webshop magento

  • Prestashop

    Prestashop was started in 2005 and is one of the worlds most popular platforms for webshops. Over 250 000 websites use Prestashop which can be installed directly from cPanel with a few clicks. The platform works both for small and larger companies. With over 300 extensions included you will have everything you need to open a webshop. You might need to purchase a theme since the one included is really simple and boring.

    webshop prestashop

 

Summary

We recommend you test the different platforms to see what works best for you. Depending on what needs you have the price will vary.

In WooCommerce you will have most of the extensions needed included (such as Stripe for payment), but most of these also have premium versions. With PrestaShop and Magento costs can increase quickly to get the extensions you need. Magento requires more resources so you will need a more powerful web hosting than with the other platforms. We recommend Enterprise web hosting with LiteMage for extreme performance.

Consider how many sales and products you will have and test different platforms to find the best solution for your needs.

WooCommerce: Build a webshop easy as 1-2-3!
Written by: Simon A. Skaar

When you want to build a webshop, there are many options to choose from, such as OpenCart, CSCart, Magento and WooCommerce. All of these are eCommerce platforms where you can administrate everything from orders, products, storage, shipping and taxes. In this article we will take a closer look at WooCommerce, which is one of the largest plugins for WordPress.

What is WooCommerce?

Today WooCommerce is used on millions of webshops and about 39% of all webshops worldwide. In Norway 38% of webshops uses this platform. There are many good reasons why you should use WooCommerce. It is basically free, based on open sourcecode, with the option of buying and adding extensions for all purposes. WooCommerce gives you full control over all your products, customer data, orders and so on. You can also sell any type of products, both physical, virtual, subscription services and other types.

In the video below, you will see an introduction on how WooCommerce works.

 

How to install WooCommerce?

Since WooCommerce uses WordPress as a “base” you will need to already have WordPress installed. If you are a customer at PRO ISP WordPress can easily be installed with a few clicks (follow this guide for installation). When using WooCommerce and WordPress we recommend using LiteSpeed that is included in our Pro Medium/Premium web hosting.

In WordPress admin panel you can easily install and active WooCommerce like this:

Plugins – Add new – Search for WooCommerce – Install – Active

woocommerce

 

 

When WooCommerce is activated you will receive a step-by-step guide for the different functions on the website. After the installation you can add different types of extensions.

How to use WooCommerce

For a thorough guide on how to use WooCommerce we recommend WooCommerce step-by-step-guides with both pictures and videos. You will learn how to set up your webshop and how to administrate it. The video below is one of the training videos and will show you how to get started with WooCommerce.

 

Payment options within WooCommerce

We recommend you give your customers the option of paying directly in adddition to via invoice. Direct payment with VISA/Mastercard (creditcard) can be done via PayPal. The customer can either use their account with PayPal (where all the cardinformation is stored) or without an account.

Another option is STRIPE. This option works the same way most online card terminal does. The customer adds their card details and the amount is withdrawn and transferred to your account within the next few days. The difference between STRIPE and PayPal is with PayPal you need to transfer the money manually.

If you want to use invoice within WooCommerce, we would recommend taking a look at the extension from Klarna. With this extension the customer can choose between invoice and down payment. In Norway Klarna is a well recognized brand so this can boost sales. To be able to use Klarna, you will need to register with them. Only registered companies can create accounts for sales with most vendors such as Klarna. The downside using invoice instead of direct payment is that invoice usually recuires more work in terms of follow-up via bank or other costly services.

Secure your webshop with SSL certificate

You often need an SSL certficate for encryption. We highly recommend having every site on the website secured (not just the webshop). Show your customers you can be trusted because security is taken seriously.

SSL certificate can also increase conversions for your webshop and give your website higher ranking in search engines. PRO ISP have different types of certificates you can read about.

SEO plugin

SEO is one of the most important measures you can take to increase traffic to your website. SEO is short for “search engine optimization” and we recommend you read: “SEO – what do I need it for?”. There are also plugins to help with SEO for your website, such as YOAST SEO (free). WooCommerce also have their own SEO plugin (not free).

Sources:
Statistics for the usage of WooCommerce