What does an SEO consultant do?
Written by: Simon A. Skaar

You might think that online businesses are the future. It may be that way, but the steps to get the best results with online sales have a lot in common with old-fashioned farming. Like the farmer, an SEO consultant works to make your crops as large as possible. The future is very likely based on online shopping, but strictly speaking, us keyboard jockeys are not much more than glorified digital farmers. You may have heard that “SEO is a method to have the most visibility online”, but it’s actually not that simple. SEO is not a single method. It is a barn full of different tools that together make your website sprout and grow. SEO has become such a big subject today that no one becomes an expert in the entire field. Just as farming is divided into agriculture, forestry and animal husbandry, SEO agencies often divide the tasks into “on-page SEO”, “off-page SEO” and “technical SEO”. There are thus three categories, and each of these includes hundreds of ranking techniques. An SEO consultant uses these techniques when helping you implement good digital marketing strategies.

But what is SEO really?

SEO is an acronym for the phrase «Search Engine Optimization». In short, SEO is a set of techniques for ranking websites in search engines in relation to the keywords potential customers use in their searches. A good ranking increases traffic to the site. More traffic gives more chances to create sales and increase sales. What makes SEO challenging is that the guidelines for good search engine optimization are constantly changing. The reason for this is that search engines – like Google, Bing and Yahoo! – tries to find a perfect formula for their SERP (search engine results pages), or what we like to refer to as a search in a search engine. The goal is for users to find what they are looking for, and for the content they find to be the best available on the internet. SEO ensures that the growth conditions are best for your digital farm. Not all farmers are equally moral. Like farmers deforesting the Amazon rainforest to get more arable land, people have been using SEO for as long as the Internet has existed. Sneaky salespeople always try to cheat themselves into the top of Google search by manipulating search engine ranking algorithms. This is something an experienced SEO consultant knows how to steer his clients away from as dishonest tactics are cracked down on by search engines like Google. Utilizing SEO has resulted in Google and other players keeping their ranking rules secret while looking for the perfect algorithm to determine the value of websites. Until anyone invents a set of rules that can not be manipulated and gives users top quality every time they do a web search, good SEO will depend on always keeping up to date on the latest changes in search engine policies. This is a key part of an SEO consultant’s job.

Man with megaphone clipart

SEO’s three pillars

Like previously stated, search engine optimization has become a massive subject. It takes so much work to become an SEO expert that very few online businesses have the resources required. An SEO consultant, on the other hand, has made the SEO field their livelihood. They live to stay up to date on the latest developments in the market. This is how they can help websites sow their seeds for digital marketing and reap the greatest possible harvest in their industry. Initially it was mentioned that search engine optimization is divided into three categories to make the subject more manageable. Simply put, “on-page SEO” is about the part of the site that is visible to readers. “Off-page SEO” is about everything that happens outside your website, such as promotion on social media, guest blogging or working with backlinks. “Technical SEO” are invisible improvements to the website. This can be things like making the loading time faster, makeing the website more mobile-friendly or making sure that coding on the website is easy to understand for search engines. In other words, search engine optimization is too comprehensive to learn in addition to running an online business. A certain overview is of course desirable, but even SEO agencies divide their teams with specialists in each SEO category. A good SEO consultant will tell you what you should focus on and take care of the rest for you. For new web starters this will in many cases mean creating good routines for on-page SEO.

The basis of on-page SEO

Digital marketing is all about creating growth on the internet. In order for websites to grow and generate good sales, you need to nurture your content the way a farmer nurtures their crops. Growth is inhibited if they forget to fertilize the field. Your content is just as vulnerable, and risks fading away if you do not keep it maintained with regular fertilization.

Very few farmers engage in all forms of agriculture however. Those who know everything are either large farmers, advisers or teachers at the agricultural college. An SEO consultant is a teacher in search engine optimization. The first thing they look at when your online business knocks on their door is how good your chances of success are. That is, they carefully go through your website to look at opportunities for improvement and market potential. This is called an “SEO audit”.

Such an analysis of your company’s website facilitates the shaping of a good marketing strategy. Once the strategy begins to take shape, content must be adjusted and produced for search engine optimization. An SEO consultant can either produce the content for you, or train you in appropriate content production that takes into account search engine optimization. This phase is therefore about on-page SEO. The following four points are some of the most important in this category of search engine optimization:

Tools for farming clipart

1. Create quality!

What an SEO consultant knows for sure is that Google controls the internet market. Google says it more often with each passing year: “Quality is the most important factor for ranking.” Google is looking to promote the best texts, movies, images and podcasts available on the internet on all topics. It is your job to make sure that the quality of your content is the best available in your industry. Find out what’s useful to your readers, what’s valuable to your audience, and how to create content that holds a higher standard than your competitors! How to build a digital farm with values ​​that can prove to be profitable for many years to come.

Read Google’s own manual, Page Quality Rating Guidelines to find out what they define as quality!

2: Be user-friendly!

Building a website that is not very user-friendly is a pitfall for beginners, but also a very specific task to tackle for an SEO consultant. A user-friendly website is clear, easy to navigate, mobile-friendly and produces content that is easy to read and easy to read for information. The key is to eliminate every conceivable annoyance. The website must work on all kinds of platforms and devices; It must be understandable to everyone, and it should allow for easy and direct communication between the site and users.

If you fail at one or more of these points, your readers will spend less time on the page. Google interprets this as a sign that your web pages should rank lower.

In the same way, the fertile soil becomes poor and the grain quality is lower if the farmer never harrows the soil. Few people are more fond of bread than Norwegians, and we place great demands on quality. No baker takes shortcuts and buys cheap grain for their baking. On the internet, readers are just as skeptical. A site that is “hard to digest” will send packing faster than you realize.

3: Use keywords!

Google has long tried to downplay the importance of keywords, but any SEO consultant knows that this still has a lot to say for ranking. Keywords, or key phrases, are key words in texts that tell search engines what the content is about. This is important to be aware of because the keywords determine which competitors the texts should be ranked in relation to.

The theory is quite simple, but the method can present challenges. An experienced SEO consultant working with on-page SEO will start by identifying your target audience and your fiercest competitors. Then they will find key keywords for both of these groups and create a battle plan. This is how they write texts aimed at specific readers with specific needs. In addition, the texts are shaped so that they have the best chance to rank higher than competing content on the internet.

Look at the SEO consultant as your digital agronomist. They assess your prerequisites, the level of competition and the customer potential. This is how they identify your most promising investment areas and find out which key values ​​you should hone in order to win over other digital farmers in the same specialist field as yourself.

4: Remember the value of links!

An SEO consultant never completely stops thinking about links to internet pages they are trying to rank in the search engines. For the sake of simplicity, we should just mention that there is a difference between links that go around your own website, links that go out to other sites, and links that come from other sites to you. Of these three types, links coming in from other sites have the greatest value for your ranking.

A link to your site from another site is the same as a sign that someone likes your site. This is something an SEO consultant might work actively to provide. This is because websites that are respected in their own industry quickly catches the eye of Google.

This means that it has a lot to say who the link comes from. If you get a link from grandpa’s blog, Google will not be very impressed. If, on the other hand, you get a link from Wikipedia, Google will immediately take a closer look at your site. As a result, your company will most likely rise a few levels on the internet respect-scale, often called building authority.

Bonus: Authority

If we were to include a fifth item on this list, it would be appropriate to explain more about authority. However, this is a big topic that our colleagues in the SEO blog have written a good explanatory blog post about. We therefore refer to their posts, and also to their blog in general which is full of good SEO tips.

Conclusion

This has been a superficial and basic introduction to search engine optimization and the most important tasks of an on-page SEO consultant. You now have an overview of how SEO is used to strengthen online businesses, and a list of the most important requirements for websites when it comes to on-page SEO:

Five on-page SEO requirements that make your website competitive!

✔ Quality makes you valuable
✔ Good customer experience makes you stand out
✔ Keywords make you available
✔ Links give you a good reputation
✔ Authority gives you respect

Sources

Ahrefs: SEO Basics
Search Engine Land: What is SEO / Search Engine Optimization?
Moz: On-page SEO

Earn money on your website with Google AdSense
Written by: Simon A. Skaar

If you run your own blog or another kind of website which has some traffic you could earn money by displaying ads.

I’ve been testing Google Adsense Auto Ads and would like to give you some tips on how to set it up and describe what it does.

“AdSense Auto Ads” was recently released by Google in order to make the ad display work better by letting AI (machine learning) processes work on your website. This should result in better earnings and a good user experience.

An example on the different ways Google AdSense Auto Ads could display on your page before finding the best result

The benefits with this Auto Ads is the machine learning which optimizes and tries different ways to display ads. This could be by displaying them near articles, within text or just header or footer of your site.

After a while, the AI will decide which solution that works best and use that for your future visitors. With both your earnings and the user experience in mind, you should be able to get good results and happy visitors.

It’s easy to control how many ads you want to display and which types inside the control panel of the Auto ads.

As you can see on the image, there is alot of different ads. Google recommends to keep them all on but you look closely into them. The “Overlay ads” which will pop up infront of your webpage should be tested.

I would recommend you to see how the “Vignette ads” looks before deciding if it should be enabled.
It could make your websites first impression look bad.

There is several way to experiment, you could try all the functions in the image over here. There is possibilities to reduce or increase the ads on your page. I recommend to start with something like 60%. There is a function for this that can be changed inside the control panel of the ads.

How do I get started with Google AdSense Auto ads?

No matter which CMS or website you are running, you will need a Google-account to sign up into Google AdSense. Ff you allready got this, just click on the “Get Started” button which may be found after logging in:

When you got your AdSense account up and running, you can now log in again and click on “Ads”, Auto Ads will then appear in the menu. Click on “Get Started” and set up your domain in the panel. Follow the instructions provided by Google.

When you are done adding, you will get a script-code which you need to place in the header of the website.

If you use our website builder, you can add this at Settings -> SEO Settings -> Add script to header (paste it in there and publish).

For WordPress we recommend to code it in manually or use a plugin like Header and Footer Scripts.

For other CMS’s it might need to be added manually or by plugin/theme.

You might need to wait for Google to approve the site, when this has been done (usually in 1-7 week days).
When it’s approved, your site will start to display ads.
The cool thing is that if you are gonna make changes to the ads, just make the edits in Google AdSense and they will have effect at once.

Good luck!

Optimize WordPress with LiteSpeed Cache plugin
Written by: Simon A. Skaar

LiteSpeed webserver (LSWS) is a webserver with extremely good performance compared to other webservers. LiteSpeed can replace Apache without one having to do any changes to the configuration file for the installation.

LiteSpeed cache plugin

If your installation is located on a server that is running LiteSpeed, you can use powerful plugins from LiteSpeed that will ensure full optimization and caching of your website. There are modules created for WordPress, Joomla, OpenCart, Drupal 8 and several of the popular CMS systems. At PRO ISP LiteSpeed is free to use if you have Pro Medium, Pro Premium or Enterprise web hosting.

LiteSpeed cache for WordPress is one of those powerful plugins available when on LiteSpeed server. The plugin offers optimization of your website, with cache, optimization of scripts and pictures. One of the best benefits of using LiteSpeed Cache plugin is that you can optimize your website with just a few clicks.

To install the plugin, select it from the plugin library accessible from your admin panel, or see our guide “How to install LiteSpeed cache plugin for WordPress“.

How to optimize web shop

When you have installed and activated the plugin, standard configuration will be active, and you will be able to see the four first options under “Settings”. Normally you will not need to change any of these.

Tab #5 – WooCommerce will only be visible if you already have WooCommerce active.

As soon as you active the plugin, the optimization will begin, and standard cache will be activated. To see other settings, select “Show advanced options”. A selection of 12 tabs will appear (thirteen if you have WooCommerce installed).

Optimize (tab #5)

Optimize contains Minify, combining and HTTP/2-push of scripts and is important when optimizing a website. In short terms it removes any unnecessary code, comments and combine CSS and JS files, resulting in fewer request for your visitors.

With the changes mentioned under this section, we had good results from GTMetrix.

This is the results before the Optimize function was activated (cache was already activated).

Before enabling recommende Optimize - Litespeed for WordPress

This is the results after the Optimize function was activated.

After our recommended Optimize features are enabled.

If you are not sure which settings to select, we recommend activating CSS Minify, CSS HTTP/2-push, JS Minify, JS HTTP/2-push. Activating CSS Combine, JS Combine can result in scripts and CSS failing.

After you have activated any options or made any changes in the plugin, you should check that your website is working as normal. If you are experiencing problems with the Combine function, but still want to activate this one, you should check out “How to fix problems caused by CSS/JS optimization“.

When activating HTML Minify the source code will not be easy to read should you need to later. All code will be “pressed together” to save resources. It is still recommended to activate this one. Under the same function you will see Inline CSS Minify and Inline JS Minify. These will remove any spacing, sections and comments in all CSS- and/or JS-files.

Load CSS Asynchronously is a function that will make sure CSS and HTML are loaded simultaneously. As a standard CSS is always loaded first so the website will be displayed correctly as soon as it loads. By activating Load CSS Asynchronously, the website will load faster but could give your visitors a bad impression since they will be able to see your website without images and CSS for a second. We therefore recommend you also activate Generate Critical CSS. This will connect to LiteSpeed’s Critical CSS server which will insert the necessary CSS, so your visitors will not see a lesser version of your website. We also recommend to activate Generate Critical CSS in the Background which makes sure the website is loaded automatically in the background and caches ready for when a visitor will want to see the website as fast as possible, without errors.

Load JS Deferred will make sure all scripts are loaded according the HTML-code. Activate this and test your website. If you are experiencing any errors, you should activate Exclude JQuery and try again.

DNS Prefetch is not mentioned in this article but if you are interested you can read more in “X-DNS-prefetch-control“.

The final option in Optimize is “Remove Comments” meaning comments or scripts typically deactivated by */ or //. These will automatically be removed in the cached version of the website and can in many cases contribute to faster load.

The settings in the Optimize tab can make a big difference to increase the speed for your website. When activated. this function will replace any other plugins (for example Autooptimize) within minify-options.

Tuning (tab #6)

Combined CSS Priority and Combined JS Priority only needs to be activated if you are experiencing problems with your design after activating the options from Optimize.

Remove Query String makes sure a website with different possible strings behind the URL is ignored and only the website shown is cached.

An example could be:
exampledomain.org/product/ball
exampledomain.org/product/ball?colour=yellow
exampledomain.org/product/ball?colour=pink

Without Remove Query Strings all these sites will be cached even though it’s the same site as the visitor is currently on. When activating Remove Query String, they are ignored, and resources are saved since only exampledomain.org/product/ball is cached. You can read more about this and see examples on LiteSpeed’s blog.

If you are using Google Fonts, you can load these quicker by connecting to Google servers before the actual load of the website starts. Use Load Google Fonts Asynchronously. Remove Google Font will remove any external fonts loaded from Google. If you are unsure if you need these options, you can check your website after activating and see if it works better.

We will not be looking into rules/excludes as this is highly advanced.

Remove WordPress Emoji will reduce the number of requests from your website. We recommend this since you can use standard emojis if needed.

Media (tab #7)

We will leave Lazy Load Images remain inactivated since this is a function you alone should consider if you need. Perhaps not everyone will need this, but it will save resources when it comes to loading the website, but remember you need to satisfy both visitors and search engines.

Optimize Automatically we recommend activating as this will activate optimization of your images. We also recommend activating Optimization Cron, Optimize Original Images, Optimize WebP Versions, Optimize Losslessly and Image WebP Replacement.

After activating these, you can click “Image optimization” under the options for LiteSpeed. You will have an overview of how much space you have saved and a que of how many images being optimized.

As an example, we have uploaded an image of 1,4MB which was already optimized by a third party, after a few minutes of processing in the background, I got an 8% less image file size. With standard settings you will not see any noticeable changes to the image.

CDN (tab #8)

In this tab we will insert CloudFlare’s API at the bottom of the page, since the website is using CloudFlare nameservers. If you are not using CloudFlare (or any other CDN) you can ignore this. You do not necessarily need CDN if your target group is in Norway and you are located on a Norwegian server. CloudFlare has many other interesting functions included in our web hosting. If you are expecting a lot of tragic from abroad, you should use this.

Regarding Load JQuery Remotely you should only activate this is your visitors are from other countries than Norway since both Google and Cdjns can retrieve this from foreign servers. Analytics sites will also consider this as external requests.

ESI (tab #9)

If you are not sure what ESI are, you can read more about this is “Wpw: Private cache vs. public cache”.

In short terms this is a function within cache, displaying different cached websites for different roles (guest, admin). We recommend activating this in addition to Cache Admin Bar and Cache Comment Form.

Vary Group settings do not need to be altered, unless you have a web shop with different prices displayed according to role (for example retailers seeing different prices than private parties).

Advanced (tab #10)

The only option we are going to activate is Browser Cache with a TTL of 1296000. You can also leave the standard values as is. Browser Cache stores logo, images and fonts locally on visitor’s units so they will not need to load this every time they visit the website or any other of your links. Most static files that is rarely altered will be stored. TTL do not need too be to high as you will sometimes change the content. Anything from one day in seconds to one month is fine.

We will not be looking into Object Cache as this is highly advanced.

Debug (tab #11)

If you suspect any errors on your website is caused by LiteSpeed, you can activate “Disable All Features”, store and then check your website (remember to deactivate after).

In this tab you can also alter how much information is logged. You can deactivate ADMIN-AJAX by deactivating “Heartbeat”. You should not do this unless you have a valid reason.

Crawler (tab #12)

Currently only Enterprise servers have this function available, so we will leave this out of the article. If you are interested, please contact us and we will help you select the best web hosting.

WooCommerce (#13)*

In this tab we have activated all options and left Product Update Interval remain on “Purge Product on changes to the quantity or stock status. Purge categories only when stock status changes.”

* You will only see this if you have the web shop module WooCommerce installed and activated.

Summary

If you wish to be located to a LiteSpeed webserver please follow instructions in “Change web hosting server”. If you wish to upgrade in order to move to a LiteSpeed webserver please follow instructions in “Upgrade services”.

Please feel free to contact us for advice or recommendations.

How to create a website?
Written by: Isabelle

This article will tell you everything you need to know to create a great website. Either you are creating a website for your company, your hobby or creating your own blog.

What do I need?

DoMAIN

The first thing you need is a domain. This will be the name of your website. A company would normally use the company name as their domain, for example proisp.eu. If it is a blog, you would perhaps use your full name or your “blog name”.

When you have decided on a domain to purchase, you will also need to choose a TLD. This is what comes after the domain, .com, .no or .org for example. If you are targeting Norwegian customers, .no would be a good choice, while for English speaking customers .com would be a good choice. In addition to the most used TLD’s (.no, .com, .org etc) you can also purchase special TLD’s that works well with your domain. How about super.mom, cupcake.store or bradpitt.actor.

(If the company you are creating a website for is not registered in Brønnøysund we recommend doing this after you have purchased a domain.)

Web HOSTING

When you are creating a website you will need to store it somewhere. This is what we call a web hosting. A place to store your website (and email). In addition to web hosting you can also use virtual and dedicated servers. However, these options require knowledge on the setup and operations compared to web hosting. Web hosting is therefore the easiest and most affordable option.

There are different types of web hosting when it comes to storage space. Most websites will only need 1 GB (Pro Start) or 15 GB (Pro Medium), but if the website requires extra high performance and stability Pro Premium or Enterprise is definitely the best option.

With your web hosting you will be able to create email addresses for your domain, such as myname@exampledomain.org. All of PRO ISP web hosting have daily backup available 24/7 as far as 30 days back.

Platform

After acquiring a domain and web hosting, you need to decide which software you want to create your website with. Many of our clients use WordPress or Joomla. Both of these can easily be installed on your web hosting with PRO ISP via a control panel.

A simple and good option is the website builder. With the website builder you can easily create professional websites without any technical knowledge or experience. You select the design, insert text and pictures (use your own or choose from a large selection of stock images) and you will be ready to publish the website. A major benefit for the website builder is that there is no need to update neither the software or any plugins you are using. With WordPress and Joomla you will need to update to avoid any security risks.

The video below will show you how to create a website using the website builder (try it FREE for 30 days).

What should my website contain?

Now that you have your domain, web hosting and software ready, you need to think about what your website should contain. Answer these questions:

  • Who am I and what am I offering?
  • Who is going to visit my website?
  • How will they find my website?
  • What questions will my visitors have?
  • What actions do I want my visitors to take?

The answers to these questions will give you vital information on how to create and customize the website for your target audience. The more information you have on your future visitors, the easier you can lead them where you want on your website. Whether its purchasing a product or a service, attending an event or contacting you directly.

How often do I need to update?

In terms of the actual content, you need to think of your website as a living organism. The website needs to be outdated and renewed to remain interesting. Do not let visitors see old or updated content on the website. This can cause visitors to leave and you lose customers. Outdated links, old email addresses or other outdated information should never be on your website. Make sure everything is updated at any time.

When creating content, you should avoid putting any “expiration date” on it if possible. Phrases like “last month” or “last week” should be avoided as the content will be outdated quickly.

create a website

For a website selling products, think of the website the same way you would with an actual shop. Product placement, displaying new products and give inspiration to your visitors. The same goes for websites selling services, both physical and virtual, create content that inspires and interests your visitors.

For the technical part of the maintenance/updating this will depend on which software you will be using. For WordPress and Joomla you will need to update the software and any plugins you are using to avoid abuse/hacking of your website.

If you want a website without the need to update software or plugins we recommend using our website builder. This is 100 % maintenance free.

Some good tips

  • Keep it short and simple

Your visitors should quickly be able to figure out if you have the content they are looking for. It only takes about 10 seconds for a visitor to evaluate the website and decided if they are staying or leaving. The navigation should therefore be simple and ensure it’s easy to navigate your website.

Each page should not be any longer than necessary, but at the same time contain enough information and details. Using headers, sections and spacing will make your text easier to read. The recommended size for text is 16 px while a sentence should not be any longer than 50-60 characters.

  • Responsive design is crucial

The use of phones is a part of everyday life and it is therefore crucial to have a mobile-friendly website. Having responsive design will make sure your website looks good on any device (phone, tablet and desktop) while being user-friendly at the same time. If you are using the website builder it will make sure your website have a responsive design.

create a website

  • YOUR WEBSITE NEEDS TO LOAD QUICKLY

The traffic of your website is highly affected by speed and load time. You want to keep visitors on your website as long as possible. If they are experiencing slow load, the risk of them leaving the website increases. There are several measures you can do to increase the speed of your website. Using cache, compressing content and optimizing pictures can make a noticeable difference. See how to test the speed of your website and what you can do to improve it in “7 ways to make your website faster”.

  • make sure your website can be found

SEO is short for “Search Engine Optimization” and is one of the most important measures you can take to drive traffic to your website. Focus on SEO can affect how high your website ranks in search engines such as Google. Read more about SEO “SEO – what do I need it for?“.

  • MAKE IT EASY TO CONTACT YOU

Show your visitors how easy it is to get in contact with you. Have links to all your social media on all of the pages of your website. You can also use a contact form, but it should never be further away than a click. Remember to use captcha (a test to find out if the visitor is human or a boot) to prevent spamming.

Summary

To create a website you need a domain, web hosting and software. When you have this, you need to create a structure for your content that ensures visitors performs the actions you want. The website will need to be updated frequently, both content and technical. If you want a website without technical updates we recommend using the website builder.

Sources:
https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/

How to build your own webshop?
Written by: Simon A. Skaar

Regardless if you are selling products or services it is important to be available online. There are several options to build a webshop, both for beginners and more advanced users. In this article we will look at all the steps necessary to open a webshop.

  • Acquire domains and usernames
  • Create landingpage
  • SEO
  • Choose platform

Acquire domains and usernames

The first action you should take is to acquire the domains you wish to use for the webshop. Depending on where your target market is you might need .no, .com, .se and .dk to mention some. If the webshop has a name with special letters you should acquire all the different types to make sure the customers find you.

In addition to registering the name with Brønnøysund and a domain provider you should acquire the name on social media. The sale will take place on your website but most of the marketing will be through social media.

webshop

The decision on whether or not you should use other social media such as Instagram, Pinterest and SnapChat will be dependent on your target audience. Are they using these social media platforms? If you have plans to post videos showcasing your products, you should register for a YouTube account aswell.
It is important to create these accounts as fast as possible to make sure you get the username you want.

Don’t go overboard. If you know you will not be able to maintain many different accounts you should just use Facebook. It is more important the profile is updated frequently and respond quickly than having as many social media profiles as possible.

Create a landing page

When you have acquired the domain(s) you should post content on the website. Start to build your brand while allowing search bots such as Google start crawling your site. While you build your web shop you should create a landing page. This page will give visitors the option to sign up for future newsletters. By doing this you will start attracting possible customers before you even launch.

All web hosting (and domain parking) at PRO ISP has the option to create a free 1-page website where you can create a landing page. In the example below, we have created a simple landing page where visitors can leave their email. It took about 5 minutes to set up this.

 

 

Make the webshop visible for Google

To make the webshop visible for Google you should optimize both the website and the webshop. Doing so is called “SEO – search engine optimization”. You should make sure search engines easily can find your website and connect possible customers with it.

Do a search for businesses like your own and see which words stand out. Use these when optimizing. Read more about SEO: “SEO – what do I need it for?

Selecting platform

There are many different platforms to use when building a webshop. Whether you are brand new in the IT-business or have been working with websites for years. We will look at some of the most popular platforms available and which type of users they will work best for. All of the platforms mentioned can be used on our web hosting and most of them can be installed easily with just a few clicks.

  • WEBSITE BUILDER

    If you are a beginner when it comes to websites we recommend using the website builder from PRO ISP. Within the website builder, there are two options for webshop, one is easy and simple, the other one more advanced which is connected to “Ecwid”.

    In the simple module you will be able to administrate categories, products and shipping. The module also gives you the options to use PayPal for payment. This module makes it possible to go live with your webshop within a few hours.

    The more advanced option is connected to Ecwid and allows for your webshop to receive orders within minutes. Design and setup is done via the website builder while the administration of products and orders are done via Ecwids website. You can connect your Facebook page with Ecwid to make your webshop available from Facebook as well. Please be aware: The free version of Ecwid only includes 10 products, if you need more extra costs will be added (more information).

    The website builder contains everything you need for a webshop. No experience needed and maintenance is not an issue as we handle the security of the platform. You can try the website builder for FREE 30 days.

    See our example of a webshop (in norwegian): https://dinbutikk.shop/

 

  • WooCommerce

    WooCommerce is a powerful webshop platform available as a plugin for WordPress. 28% of all webshops around the world use WooCommerce. With the platform you can charge by PayPal, invoice, register added value and multiple shipping options. WooCommerce can also be extended from the WordPress library for plugins. The platform is perfect for both beginners and more advanced users. Read more about WooCommerce: “WooCommerce – build a webshop easy as 1-2-3“.

    webshop woocommerce

  • Magento

    Magento has been on the market for several years and is recommended for larger companies with developers and experience. With a few clicks Magento can be installed on web hosting with PRO ISP via cPanel. Med Magento you will have access to a large selection of different functions. Any requirement you have will most likely be supported within the installation. It has a great report function and the interface is ok, but will take some time to get to know. What you would need to install as an extension in other platforms is already included within Magento. You will be able to create newsletters, have a full overview of all sales and visitors as well as the possibility to set up added value and shipping options. The webshop is designed for selling products, but can also be used for the sale of services.

    Magento requires more resources in general, so you should select a more powerful web hosting then with the other platforms. At PRO ISP we have dedicated Enterprise web hosting especially for Magento with LiteMage for extreme performance.

    webshop magento

  • Prestashop

    Prestashop was started in 2005 and is one of the worlds most popular platforms for webshops. Over 250 000 websites use Prestashop which can be installed directly from cPanel with a few clicks. The platform works both for small and larger companies. With over 300 extensions included you will have everything you need to open a webshop. You might need to purchase a theme since the one included is really simple and boring.

    webshop prestashop

 

Summary

We recommend you test the different platforms to see what works best for you. Depending on what needs you have the price will vary.

In WooCommerce you will have most of the extensions needed included (such as Stripe for payment), but most of these also have premium versions. With PrestaShop and Magento costs can increase quickly to get the extensions you need. Magento requires more resources so you will need a more powerful web hosting than with the other platforms. We recommend Enterprise web hosting with LiteMage for extreme performance.

Consider how many sales and products you will have and test different platforms to find the best solution for your needs.

Website builder – Create professional websites easy!
Written by: Isabelle

The Website builder makes it possible to create professional websites simple and easy. By using responsive design your website will look just as good on both mobile, tablet and desktop. Choose from over 400 different design templates to customize the website as you like.

 

website builder

 

Is the Website builder for me?

Yes, the Website Builder is a great tool for anyone who is creating a website. You will select the design, insert your content (pictures, and text) and in a matter of short time, you will be ready to publish your website.

In addition to the 400 different design templates you can choose from, there is also a large selection of widgets you can use. You can add a photo gallery, calendar or contact form just to mention a few.

How do I get started?

Depending on your needs you can select either Website Lite or Website Pro for the website builder. Both versions will give you access to all the design templates while the number of widgets is limited in the Lite version versus unlimited in the Pro one.

After ordering (how to order) Website Lite or Website Pro you will be able to open the Website builder from the client portal on proisp.eu. You will then be directed to your new website and can start creating it!

You will start by selecting a design/template of your own choice. There is over 400 different designs so you will absolutely find something that would fit what you are looking for. They are also sorted in different categories so you easier can find the one for you or your business.

When you have decided which design you want you will have the option of changing the colors and fonts for the design. When you are happy with the design you may start adding content. You can add your own pictures or select from the different stock images included in the Website builder. When you are finished with the editor, your website is ready to be published.

Our guide “How to use the Website Builder” will take you through the process step by step.

BILDE MED SKJERMDUMP AV STEG 1-2-3

Recommended widgets

If you are using Website Lite you can add a limited number of widgets while the Website Pro users have unlimited number of widgets available to add. There are several widgets to choose from, below are some examples:

Facebook Page
If you have a Facebook page to connect to your website use the widget called “Facebook page”. This can make sure your website visitors also becomes Facebook followers.

Social share
Do you want your website visitors to share content from your website? Make it easy for them to do so by using the “Social share” widget.

Search
Give your visitors the option of searching your website. “Search” is recommended for websites with a large amount of content and especially for websites with articles or blog posts.

Google calendar
Show upcoming events, seminars or other happenings to your visitors with Google calendar. You will need an existing Google calendar to use this widget.

SCREENSHOT OF WEBSITE WITH WIDGETS

7 ways to make your website load faster
Written by: Morten Malde

The speed and page load time of your website is extremely important and will affect the traffic to your website. Google distinguishes between fast and slow websites when ranking them and in cases where two websites has the same content, Google will prefer the faster one. Your websites page load time will also have a large impact on your visitors and potential customers as the bounce rate is much higher for slow than for fast websites. At PRO ISP we care about the speed and page load time for our clients websites. We therefore wish to give you some simple and easy ways to speed up your website.

Before performing any change, we recommend you test your website to see the differences before and after. Below you will find some simple tools to measure how fast your website is today:
Pingdom Tools (choose Stockholm before preforming the test).
GTMetrix (you cannot choose location without being registered).

load faster

1. PHP version

New versions of PHP are released continuously. They have improvements that will reduce the use of resources required to run a website build in PHP.

There are several benefits when switching to a newer and higher PHP version:
– They require less resources and are more efficient.
– The website will have more capacity for more traffic and load faster.

– Active support for security. On PHP 5.6 support for security support expires 31th of December 2018. (We are running «HardenedPHP» on all our servers so older PHP versions are secure).

You can change versions as much as you please to see which one works the best for your website. It is important the code/script you are running on the website is not outdated as this can cause problems with newer PHP version.

As long as everything is updated (whether it be WordPress, Joomla or other scripts) it will be able to run on PHP 5.6, but if the websites works well in PHP 7.0 that is the best option. PHP version can easily be changed in cPanel (control panel).

load faster

2. Compressing content

Most content can be compressed before being sent from the server to visitor. By compressing the content, it will reduce the amount to be transferred to the visitors and therefore reduce the load time for the website. This is available on all our severs and can easily be set up in the .htaccess file or by activating it in cPanel as shown in this guide.

load faster

3. Cache

There are several types of caching. This tip is for caching the website on the server. By having caching activated on a website, data will be stored, so that new requests of the same website and content will be retrieved from the cache and not the webserver itself. This reduces load time and makes the website considerably faster.

A large number of our clients use WordPress for their websites, but this tip also applies for other scripts (such as Joomla!, Drupal og Magento).

When using WordPress you can download and install plugins. There are several different cache plugins and if your web hosting is located on a LiteSpeed server you can use the LiteSpeed cache plugin which is the fastest one when we tested.

Other plugins that work well:
WP Super Cache
W3 Total Cache
Comet Cache
Simple Cache

When you have installed and activated one of these you can adjust the settings, but for most websites no adjustments will be necessary. If you have a website with low traffic you should change TTL for caching from standard to higher (432000 for example, which is 12 hours).

load faster

4. Keep everything updated and remove what you dont use

Often people install scripts on their web hosting and plugins within the scripts to test stuff. These are often forgotten or not being when the testing is completed. Even you have plans to maybe use them later you should remove them and rather install them when you need to use them.

Installations such as plugins, theme, extensions and modules not being used is a safety risk. The also use resources and disc space. By keeping everything updated you are better protected against hackers and other attacks. Should an update fail you can always restore from our external backup.

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5. Optimize images

Images is one of the larger elements on a website. It is therefore important that they are optimized as much as possible. Use Google PageSpeed to analyze what can be improved including having all your images optimized in a zip-file for downloading and replacing existing images.

For WordPress, there are plugins to remove excess information from images which will reduce their size and optimizes the images. By using one of the plugins mentioned below you can optimize several images already posted on your website:
WP Smush
ShortPixel Image Optimizer
Imagify Image Optimizer
TinyPNG

load faster

6. SSL and HTTP/2

HTTP/2 is the latest version of the HTTP protocol and will improve the load time for websites considerably compared to the 1.1 version. The most popular web browsers have chosen to only support HTTP/2 over SSL (HTTPS), which means you will need to use an SSL certificate on your website to be able to use HTTP/2.

All our web hosting solutions include a free SSL certificate which covers the minimum demands for encryption and HTTP/2. You can easily install this as shown in the guide for configuration of Basis SSL. Even though this is free to install, we recommend all professional websites to purchase an SSL certificate with additional functions to increase your customers trust in your website and this way also increase conversions.

For the moment, our web hosting’s on Apache webservers do not support HTTP/2 even if you install an SSL certificate. This is because cPanel do not support it. It is expected cPanel will do something regarding this, but there is not set date for any solution. In order to use HTTP/2 you will need to have your web hosting on a LiteSpeed webserver which you can for free if you have Pro Medium or larger web hosting solution with PRO ISP.  Check if your web hosting is located on a LiteSpeed server via the client portal. Here you can also request transfer to a LiteSpeed webserver by following this guide on how to change server.

load faster

7. Use LiteSpeed webserver

In addition to the previous section on why you should use LiteSpeed webserver, you should also know these advantages of using LiteSpeed instead of Apache:

  • Static content is delivered up to 5 times faster than Apache
  • Dynamic content is delivered up to 40 times faster than Apache
  • HTTPS 3 times faster than Apache
  • Uses less of the server’s resources which causes it requires more before CloudLinux limits are reached = it takes more before the resource usage of your website is limited
  • Supports LiteSpeed cache plugin for WordPress
  • LiteSpeed was the first commercial webserver on the market and our experience is that new functionality and improvements are constantly being developed.

Our Apache servers uses a module based on LiteSpeed (mod_lsapi). This means the differences mentioned are not as dramatical on our web hosting solutions, but they are still considerably large enough to recommend LiteSpeed instead of Apache.

load faster

WooCommerce: Build a webshop easy as 1-2-3!
Written by: Simon A. Skaar

When you want to build a webshop, there are many options to choose from, such as OpenCart, CSCart, Magento and WooCommerce. All of these are eCommerce platforms where you can administrate everything from orders, products, storage, shipping and taxes. In this article we will take a closer look at WooCommerce, which is one of the largest plugins for WordPress.

What is WooCommerce?

Today WooCommerce is used on millions of webshops and about 39% of all webshops worldwide. In Norway 38% of webshops uses this platform. There are many good reasons why you should use WooCommerce. It is basically free, based on open sourcecode, with the option of buying and adding extensions for all purposes. WooCommerce gives you full control over all your products, customer data, orders and so on. You can also sell any type of products, both physical, virtual, subscription services and other types.

In the video below, you will see an introduction on how WooCommerce works.

 

How to install WooCommerce?

Since WooCommerce uses WordPress as a “base” you will need to already have WordPress installed. If you are a customer at PRO ISP WordPress can easily be installed with a few clicks (follow this guide for installation). When using WooCommerce and WordPress we recommend using LiteSpeed that is included in our Pro Medium/Premium web hosting.

In WordPress admin panel you can easily install and active WooCommerce like this:

Plugins – Add new – Search for WooCommerce – Install – Active

woocommerce

 

 

When WooCommerce is activated you will receive a step-by-step guide for the different functions on the website. After the installation you can add different types of extensions.

How to use WooCommerce

For a thorough guide on how to use WooCommerce we recommend WooCommerce step-by-step-guides with both pictures and videos. You will learn how to set up your webshop and how to administrate it. The video below is one of the training videos and will show you how to get started with WooCommerce.

 

Payment options within WooCommerce

We recommend you give your customers the option of paying directly in adddition to via invoice. Direct payment with VISA/Mastercard (creditcard) can be done via PayPal. The customer can either use their account with PayPal (where all the cardinformation is stored) or without an account.

Another option is STRIPE. This option works the same way most online card terminal does. The customer adds their card details and the amount is withdrawn and transferred to your account within the next few days. The difference between STRIPE and PayPal is with PayPal you need to transfer the money manually.

If you want to use invoice within WooCommerce, we would recommend taking a look at the extension from Klarna. With this extension the customer can choose between invoice and down payment. In Norway Klarna is a well recognized brand so this can boost sales. To be able to use Klarna, you will need to register with them. Only registered companies can create accounts for sales with most vendors such as Klarna. The downside using invoice instead of direct payment is that invoice usually recuires more work in terms of follow-up via bank or other costly services.

Secure your webshop with SSL certificate

You often need an SSL certficate for encryption. We highly recommend having every site on the website secured (not just the webshop). Show your customers you can be trusted because security is taken seriously.

SSL certificate can also increase conversions for your webshop and give your website higher ranking in search engines. PRO ISP have different types of certificates you can read about.

SEO plugin

SEO is one of the most important measures you can take to increase traffic to your website. SEO is short for “search engine optimization” and we recommend you read: “SEO – what do I need it for?”. There are also plugins to help with SEO for your website, such as YOAST SEO (free). WooCommerce also have their own SEO plugin (not free).

Sources:
Statistics for the usage of WooCommerce