If you run your own blog or another kind of website which has some traffic you could earn money by displaying ads.
I’ve been testing Google Adsense Auto Ads and would like to give you some tips on how to set it up and describe what it does.
“AdSense Auto Ads” was recently released by Google in order to make the ad display work better by letting AI (machine learning) processes work on your website. This should result in better earnings and a good user experience.
The benefits with this Auto Ads is the machine learning which optimizes and tries different ways to display ads. This could be by displaying them near articles, within text or just header or footer of your site.
After a while, the AI will decide which solution that works best and use that for your future visitors. With both your earnings and the user experience in mind, you should be able to get good results and happy visitors.
It’s easy to control how many ads you want to display and which types inside the control panel of the Auto ads.
As you can see on the image, there is alot of different ads. Google recommends to keep them all on but you look closely into them. The “Overlay ads” which will pop up infront of your webpage should be tested.
I would recommend you to see how the “Vignette ads” looks before deciding if it should be enabled. It could make your websites first impression look bad.
There is several way to experiment, you could try all the functions in the image over here. There is possibilities to reduce or increase the ads on your page. I recommend to start with something like 60%. There is a function for this that can be changed inside the control panel of the ads.
How do I get started with Google AdSense Auto ads?
No matter which CMS or website you are running, you will need a Google-account to sign up into Google AdSense. Ff you allready got this, just click on the “Get Started” button which may be found after logging in:
When you got your AdSense account up and running, you can now log in again and click on “Ads”, Auto Ads will then appear in the menu. Click on “Get Started” and set up your domain in the panel. Follow the instructions provided by Google.
When you are done adding, you will get a script-code which you need to place in the header of the website.
If you use our website builder, you can add this at Settings -> SEO Settings -> Add script to header (paste it in there and publish).
For other CMS’s it might need to be added manually or by plugin/theme.
You might need to wait for Google to approve the site, when this has been done (usually in 1-7 week days). When it’s approved, your site will start to display ads. The cool thing is that if you are gonna make changes to the ads, just make the edits in Google AdSense and they will have effect at once.
LiteSpeed webserver (LSWS) is a webserver with extremely good performance compared to other webservers. LiteSpeed can replace Apache without one having to do any changes to the configuration file for the installation.
LiteSpeed cache plugin
If your installation is located on a server that is running LiteSpeed, you can use powerful plugins from LiteSpeed that will ensure full optimization and caching of your website. There are modules created for WordPress, Joomla, OpenCart, Drupal 8 and several of the popular CMS systems. At PRO ISP LiteSpeed is free to use if you have Pro Medium, Pro Premium or Enterprise web hosting.
LiteSpeed cache for WordPress is one of those powerful plugins available when on LiteSpeed server. The plugin offers optimization of your website, with cache, optimization of scripts and pictures. One of the best benefits of using LiteSpeed Cache plugin is that you can optimize your website with just a few clicks.
When you have installed and activated the plugin, standard configuration will be active, and you will be able to see the four first options under “Settings”. Normally you will not need to change any of these.
Tab #5 – WooCommerce will only be visible if you already have WooCommerce active.
As soon as you active the plugin, the optimization will begin, and standard cache will be activated. To see other settings, select “Show advanced options”. A selection of 12 tabs will appear (thirteen if you have WooCommerce installed).
Optimize (tab #5)
Optimize contains Minify, combining and HTTP/2-push of scripts and is important when optimizing a website. In short terms it removes any unnecessary code, comments and combine CSS and JS files, resulting in fewer request for your visitors.
With the changes mentioned under this section, we had good results from GTMetrix.
This is the results before the Optimize function was activated (cache was already activated).
This is the results after the Optimize function was activated.
If you are not sure which settings to select, we recommend activating CSS Minify, CSS HTTP/2-push, JS Minify, JS HTTP/2-push. Activating CSS Combine, JS Combine can result in scripts and CSS failing.
After you have activated any options or made any changes in the plugin, you should check that your website is working as normal. If you are experiencing problems with the Combine function, but still want to activate this one, you should check out “How to fix problems caused by CSS/JS optimization“.
When activating HTML Minify the source code will not be easy to read should you need to later. All code will be “pressed together” to save resources. It is still recommended to activate this one. Under the same function you will see Inline CSS Minify and Inline JS Minify. These will remove any spacing, sections and comments in all CSS- and/or JS-files.
Load CSS Asynchronously is a function that will make sure CSS and HTML are loaded simultaneously. As a standard CSS is always loaded first so the website will be displayed correctly as soon as it loads. By activating Load CSS Asynchronously, the website will load faster but could give your visitors a bad impression since they will be able to see your website without images and CSS for a second. We therefore recommend you also activate Generate Critical CSS. This will connect to LiteSpeed’s Critical CSS server which will insert the necessary CSS, so your visitors will not see a lesser version of your website. We also recommend to activate Generate Critical CSS in the Background which makes sure the website is loaded automatically in the background and caches ready for when a visitor will want to see the website as fast as possible, without errors.
Load JS Deferred will make sure all scripts are loaded according the HTML-code. Activate this and test your website. If you are experiencing any errors, you should activate Exclude JQuery and try again.
The final option in Optimize is “Remove Comments” meaning comments or scripts typically deactivated by */ or //. These will automatically be removed in the cached version of the website and can in many cases contribute to faster load.
The settings in the Optimize tab can make a big difference to increase the speed for your website. When activated. this function will replace any other plugins (for example Autooptimize) within minify-options.
Tuning (tab #6)
Combined CSS Priority and Combined JS Priority only needs to be activated if you are experiencing problems with your design after activating the options from Optimize.
Remove Query String makes sure a website with different possible strings behind the URL is ignored and only the website shown is cached.
An example could be:
Without Remove Query Strings all these sites will be cached even though it’s the same site as the visitor is currently on. When activating Remove Query String, they are ignored, and resources are saved since only exampledomain.org/product/ball is cached. You can read more about this and see examples on LiteSpeed’s blog.
If you are using Google Fonts, you can load these quicker by connecting to Google servers before the actual load of the website starts. Use Load Google Fonts Asynchronously. Remove Google Font will remove any external fonts loaded from Google. If you are unsure if you need these options, you can check your website after activating and see if it works better.
We will not be looking into rules/excludes as this is highly advanced.
Remove WordPress Emoji will reduce the number of requests from your website. We recommend this since you can use standard emojis if needed.
Media (tab #7)
We will leave Lazy Load Images remain inactivated since this is a function you alone should consider if you need. Perhaps not everyone will need this, but it will save resources when it comes to loading the website, but remember you need to satisfy both visitors and search engines.
Optimize Automatically we recommend activating as this will activate optimization of your images. We also recommend activating Optimization Cron, Optimize Original Images, Optimize WebP Versions, Optimize Losslessly and Image WebP Replacement.
After activating these, you can click “Image optimization” under the options for LiteSpeed. You will have an overview of how much space you have saved and a que of how many images being optimized.
As an example, we have uploaded an image of 1,4MB which was already optimized by a third party, after a few minutes of processing in the background, I got an 8% less image file size. With standard settings you will not see any noticeable changes to the image.
CDN (tab #8)
In this tab we will insert CloudFlare’s API at the bottom of the page, since the website is using CloudFlare nameservers. If you are not using CloudFlare (or any other CDN) you can ignore this. You do not necessarily need CDN if your target group is in Norway and you are located on a Norwegian server. CloudFlare has many other interesting functions included in our web hosting. If you are expecting a lot of tragic from abroad, you should use this.
Regarding Load JQuery Remotely you should only activate this is your visitors are from other countries than Norway since both Google and Cdjns can retrieve this from foreign servers. Analytics sites will also consider this as external requests.
In short terms this is a function within cache, displaying different cached websites for different roles (guest, admin). We recommend activating this in addition to Cache Admin Bar and Cache Comment Form.
Vary Group settings do not need to be altered, unless you have a web shop with different prices displayed according to role (for example retailers seeing different prices than private parties).
Advanced (tab #10)
The only option we are going to activate is Browser Cache with a TTL of 1296000. You can also leave the standard values as is. Browser Cache stores logo, images and fonts locally on visitor’s units so they will not need to load this every time they visit the website or any other of your links. Most static files that is rarely altered will be stored. TTL do not need too be to high as you will sometimes change the content. Anything from one day in seconds to one month is fine.
We will not be looking into Object Cache as this is highly advanced.
Debug (tab #11)
If you suspect any errors on your website is caused by LiteSpeed, you can activate “Disable All Features”, store and then check your website (remember to deactivate after).
In this tab you can also alter how much information is logged. You can deactivate ADMIN-AJAX by deactivating “Heartbeat”. You should not do this unless you have a valid reason.
Crawler (tab #12)
Currently only Enterprise servers have this function available, so we will leave this out of the article. If you are interested, please contact us and we will help you select the best web hosting.
In this tab we have activated all options and left Product Update Interval remain on “Purge Product on changes to the quantity or stock status. Purge categories only when stock status changes.”
* You will only see this if you have the web shop module WooCommerce installed and activated.
If you wish to be located to a LiteSpeed webserver please follow instructions in “Change web hosting server”. If you wish to upgrade in order to move to a LiteSpeed webserver please follow instructions in “Upgrade services”.
The first thing you need is a domain. This will be the name of your website. A company would normally use the company name as their domain, for example proisp.eu. If it is a blog, you would perhaps use your full name or your “blog name”.
When you have decided on a domain to purchase, you will also need to choose a TLD. This is what comes after the domain, .com, .no or .org for example. If you are targeting Norwegian customers, .no would be a good choice, while for English speaking customers .com would be a good choice. In addition to the most used TLD’s (.no, .com, .org etc) you can also purchase special TLD’s that works well with your domain. How about super.mom, cupcake.store or bradpitt.actor.
(If the company you are creating a website for is not registered in Brønnøysund we recommend doing this after you have purchased a domain.)
When you are creating a website you will need to store it somewhere. This is what we call a web hosting. A place to store your website (and email). In addition to web hosting you can also use virtual and dedicated servers. However, these options require knowledge on the setup and operations compared to web hosting. Web hosting is therefore the easiest and most affordable option.
There are different types of web hosting when it comes to storage space. Most websites will only need 1 GB (Pro Start) or 15 GB (Pro Medium), but if the website requires extra high performance and stability Pro Premium or Enterprise is definitely the best option.
With your web hosting you will be able to create email addresses for your domain, such as email@example.com. All of PRO ISP web hosting have daily backup available 24/7 as far as 30 days back.
After acquiring a domain and web hosting, you need to decide which software you want to create your website with. Many of our clients use WordPress or Joomla. Both of these can easily be installed on your web hosting with PRO ISP via a control panel.
A simple and good option is the website builder. With the website builder you can easily create professional websites without any technical knowledge or experience. You select the design, insert text and pictures (use your own or choose from a large selection of stock images) and you will be ready to publish the website. A major benefit for the website builder is that there is no need to update neither the software or any plugins you are using. With WordPress and Joomla you will need to update to avoid any security risks.
Now that you have your domain, web hosting and software ready, you need to think about what your website should contain. Answer these questions:
Who am I and what am I offering?
Who is going to visit my website?
How will they find my website?
What questions will my visitors have?
What actions do I want my visitors to take?
The answers to these questions will give you vital information on how to create and customize the website for your target audience. The more information you have on your future visitors, the easier you can lead them where you want on your website. Whether its purchasing a product or a service, attending an event or contacting you directly.
How often do I need to update?
In terms of the actual content, you need to think of your website as a living organism. The website needs to be outdated and renewed to remain interesting. Do not let visitors see old or updated content on the website. This can cause visitors to leave and you lose customers. Outdated links, old email addresses or other outdated information should never be on your website. Make sure everything is updated at any time.
When creating content, you should avoid putting any “expiration date” on it if possible. Phrases like “last month” or “last week” should be avoided as the content will be outdated quickly.
For a website selling products, think of the website the same way you would with an actual shop. Product placement, displaying new products and give inspiration to your visitors. The same goes for websites selling services, both physical and virtual, create content that inspires and interests your visitors.
For the technical part of the maintenance/updating this will depend on which software you will be using. For WordPress and Joomla you will need to update the software and any plugins you are using to avoid abuse/hacking of your website.
If you want a website without the need to update software or plugins we recommend using our website builder. This is 100 % maintenance free.
Some good tips
Keep it short and simple
Your visitors should quickly be able to figure out if you have the content they are looking for. It only takes about 10 seconds for a visitor to evaluate the website and decided if they are staying or leaving. The navigation should therefore be simple and ensure it’s easy to navigate your website.
Each page should not be any longer than necessary, but at the same time contain enough information and details. Using headers, sections and spacing will make your text easier to read. The recommended size for text is 16 px while a sentence should not be any longer than 50-60 characters.
Responsive design is crucial
The use of phones is a part of everyday life and it is therefore crucial to have a mobile-friendly website. Having responsive design will make sure your website looks good on any device (phone, tablet and desktop) while being user-friendly at the same time. If you are using the website builder it will make sure your website have a responsive design.
YOUR WEBSITE NEEDS TO LOAD QUICKLY
The traffic of your website is highly affected by speed and load time. You want to keep visitors on your website as long as possible. If they are experiencing slow load, the risk of them leaving the website increases. There are several measures you can do to increase the speed of your website. Using cache, compressing content and optimizing pictures can make a noticeable difference. See how to test the speed of your website and what you can do to improve it in “7 ways to make your website faster”.
make sure your website can be found
SEO is short for “Search Engine Optimization” and is one of the most important measures you can take to drive traffic to your website. Focus on SEO can affect how high your website ranks in search engines such as Google. Read more about SEO “SEO – what do I need it for?“.
MAKE IT EASY TO CONTACT YOU
Show your visitors how easy it is to get in contact with you. Have links to all your social media on all of the pages of your website. You can also use a contact form, but it should never be further away than a click. Remember to use captcha (a test to find out if the visitor is human or a boot) to prevent spamming.
To create a website you need a domain, web hosting and software. When you have this, you need to create a structure for your content that ensures visitors performs the actions you want. The website will need to be updated frequently, both content and technical. If you want a website without technical updates we recommend using the website builder.
Regardless if you are selling products or services it is important to be available online. There are several options to build a webshop, both for beginners and more advanced users. In this article we will look at all the steps necessary to open a webshop.
Acquire domains and usernames
Acquire domains and usernames
The first action you should take is to acquire the domains you wish to use for the webshop. Depending on where your target market is you might need .no, .com, .se and .dk to mention some. If the webshop has a name with special letters you should acquire all the different types to make sure the customers find you.
In addition to registering the name with Brønnøysund and a domain provider you should acquire the name on social media. The sale will take place on your website but most of the marketing will be through social media.
The decision on whether or not you should use other social media such as Instagram, Pinterest and SnapChat will be dependent on your target audience. Are they using these social media platforms? If you have plans to post videos showcasing your products, you should register for a YouTube account aswell.
It is important to create these accounts as fast as possible to make sure you get the username you want.
Don’t go overboard. If you know you will not be able to maintain many different accounts you should just use Facebook. It is more important the profile is updated frequently and respond quickly than having as many social media profiles as possible.
Create a landing page
When you have acquired the domain(s) you should post content on the website. Start to build your brand while allowing search bots such as Google start crawling your site. While you build your web shop you should create a landing page. This page will give visitors the option to sign up for future newsletters. By doing this you will start attracting possible customers before you even launch.
All web hosting (and domain parking) at PRO ISP has the option to create a free 1-page website where you can create a landing page. In the example below, we have created a simple landing page where visitors can leave their email. It took about 5 minutes to set up this.
Make the webshop visible for Google
To make the webshop visible for Google you should optimize both the website and the webshop. Doing so is called “SEO – search engine optimization”. You should make sure search engines easily can find your website and connect possible customers with it.
Do a search for businesses like your own and see which words stand out. Use these when optimizing. Read more about SEO: “SEO – what do I need it for?”
There are many different platforms to use when building a webshop. Whether you are brand new in the IT-business or have been working with websites for years. We will look at some of the most popular platforms available and which type of users they will work best for. All of the platforms mentioned can be used on our web hosting and most of them can be installed easily with just a few clicks.
If you are a beginner when it comes to websites we recommend using the website builder from PRO ISP. Within the website builder, there are two options for webshop, one is easy and simple, the other one more advanced which is connected to “Ecwid”.
In the simple module you will be able to administrate categories, products and shipping. The module also gives you the options to use PayPal for payment. This module makes it possible to go live with your webshop within a few hours.
The more advanced option is connected to Ecwid and allows for your webshop to receive orders within minutes. Design and setup is done via the website builder while the administration of products and orders are done via Ecwids website. You can connect your Facebook page with Ecwid to make your webshop available from Facebook as well. Please be aware: The free version of Ecwid only includes 10 products, if you need more extra costs will be added (more information).
The website builder contains everything you need for a webshop. No experience needed and maintenance is not an issue as we handle the security of the platform. You can try the website builder for FREE 30 days.
WooCommerce is a powerful webshop platform available as a plugin for WordPress. 28% of all webshops around the world use WooCommerce. With the platform you can charge by PayPal, invoice, register added value and multiple shipping options. WooCommerce can also be extended from the WordPress library for plugins. The platform is perfect for both beginners and more advanced users. Read more about WooCommerce: “WooCommerce – build a webshop easy as 1-2-3“.
Magento has been on the market for several years and is recommended for larger companies with developers and experience. With a few clicks Magento can be installed on web hosting with PRO ISP via cPanel. Med Magento you will have access to a large selection of different functions. Any requirement you have will most likely be supported within the installation. It has a great report function and the interface is ok, but will take some time to get to know. What you would need to install as an extension in other platforms is already included within Magento. You will be able to create newsletters, have a full overview of all sales and visitors as well as the possibility to set up added value and shipping options. The webshop is designed for selling products, but can also be used for the sale of services.
Magento requires more resources in general, so you should select a more powerful web hosting then with the other platforms. At PRO ISP we have dedicated Enterprise web hosting especially for Magento with LiteMage for extreme performance.
Prestashop was started in 2005 and is one of the worlds most popular platforms for webshops. Over 250 000 websites use Prestashop which can be installed directly from cPanel with a few clicks. The platform works both for small and larger companies. With over 300 extensions included you will have everything you need to open a webshop. You might need to purchase a theme since the one included is really simple and boring.
We recommend you test the different platforms to see what works best for you. Depending on what needs you have the price will vary.
In WooCommerce you will have most of the extensions needed included (such as Stripe for payment), but most of these also have premium versions. With PrestaShop and Magento costs can increase quickly to get the extensions you need. Magento requires more resources so you will need a more powerful web hosting than with the other platforms. We recommend Enterprise web hosting with LiteMage for extreme performance.
Consider how many sales and products you will have and test different platforms to find the best solution for your needs.
The Website builder makes it possible to create professional websites simple and easy. By using responsive design your website will look just as good on both mobile, tablet and desktop. Choose from over 400 different design templates to customize the website as you like.
Is the Website builder for me?
Yes, the Website Builder is a great tool for anyone who is creating a website. You will select the design, insert your content (pictures, and text) and in a matter of short time, you will be ready to publish your website.
In addition to the 400 different design templates you can choose from, there is also a large selection of widgets you can use. You can add a photo gallery, calendar or contact form just to mention a few.
How do I get started?
Depending on your needs you can select either Website Lite or Website Pro for the website builder. Both versions will give you access to all the design templates while the number of widgets is limited in the Lite version versus unlimited in the Pro one.
After ordering (how to order) Website Lite or Website Pro you will be able to open the Website builder from the client portal on proisp.eu. You will then be directed to your new website and can start creating it!
You will start by selecting a design/template of your own choice. There is over 400 different designs so you will absolutely find something that would fit what you are looking for. They are also sorted in different categories so you easier can find the one for you or your business.
When you have decided which design you want you will have the option of changing the colors and fonts for the design. When you are happy with the design you may start adding content. You can add your own pictures or select from the different stock images included in the Website builder. When you are finished with the editor, your website is ready to be published.
If you are using Website Lite you can add a limited number of widgets while the Website Pro users have unlimited number of widgets available to add. There are several widgets to choose from, below are some examples:
If you have a Facebook page to connect to your website use the widget called “Facebook page”. This can make sure your website visitors also becomes Facebook followers.
Do you want your website visitors to share content from your website? Make it easy for them to do so by using the “Social share” widget.
Give your visitors the option of searching your website. “Search” is recommended for websites with a large amount of content and especially for websites with articles or blog posts.
Show upcoming events, seminars or other happenings to your visitors with Google calendar. You will need an existing Google calendar to use this widget.
The speed and page load time of your website is extremely important and will affect the traffic to your website. Google distinguishes between fast and slow websites when ranking them and in cases where two websites has the same content, Google will prefer the faster one. Your websites page load time will also have a large impact on your visitors and potential customers as the bounce rate is much higher for slow than for fast websites. At PRO ISP we care about the speed and page load time for our clients websites. We therefore wish to give you some simple and easy ways to speed up your website.
Before performing any change, we recommend you test your website to see the differences before and after. Below you will find some simple tools to measure how fast your website is today: Pingdom Tools (choose Stockholm before preforming the test). GTMetrix (you cannot choose location without being registered).
1. PHP version
New versions of PHP are released continuously. They have improvements that will reduce the use of resources required to run a website build in PHP.
There are several benefits when switching to a newer and higher PHP version:
– They require less resources and are more efficient.
– The website will have more capacity for more traffic and load faster.
– Active support for security. On PHP 5.6 support for security support expires 31th of December 2018. (We are running «HardenedPHP» on all our servers so older PHP versions are secure).
You can change versions as much as you please to see which one works the best for your website. It is important the code/script you are running on the website is not outdated as this can cause problems with newer PHP version.
As long as everything is updated (whether it be WordPress, Joomla or other scripts) it will be able to run on PHP 5.6, but if the websites works well in PHP 7.0 that is the best option. PHP version can easily be changed in cPanel (control panel).
2. Compressing content
Most content can be compressed before being sent from the server to visitor. By compressing the content, it will reduce the amount to be transferred to the visitors and therefore reduce the load time for the website. This is available on all our severs and can easily be set up in the .htaccess file or by activating it in cPanel as shown in this guide.
There are several types of caching. This tip is for caching the website on the server. By having caching activated on a website, data will be stored, so that new requests of the same website and content will be retrieved from the cache and not the webserver itself. This reduces load time and makes the website considerably faster.
A large number of our clients use WordPress for their websites, but this tip also applies for other scripts (such as Joomla!, Drupal og Magento).
When using WordPress you can download and install plugins. There are several different cache plugins and if your web hosting is located on a LiteSpeed server you can use the LiteSpeed cache plugin which is the fastest one when we tested.
When you have installed and activated one of these you can adjust the settings, but for most websites no adjustments will be necessary. If you have a website with low traffic you should change TTL for caching from standard to higher (432000 for example, which is 12 hours).
4. Keep everything updated and remove what you dont use
Often people install scripts on their web hosting and plugins within the scripts to test stuff. These are often forgotten or not being when the testing is completed. Even you have plans to maybe use them later you should remove them and rather install them when you need to use them.
Installations such as plugins, theme, extensions and modules not being used is a safety risk. The also use resources and disc space. By keeping everything updated you are better protected against hackers and other attacks. Should an update fail you can always restore from our external backup.
5. Optimize images
Images is one of the larger elements on a website. It is therefore important that they are optimized as much as possible. Use Google PageSpeed to analyze what can be improved including having all your images optimized in a zip-file for downloading and replacing existing images.
HTTP/2 is the latest version of the HTTP protocol and will improve the load time for websites considerably compared to the 1.1 version. The most popular web browsers have chosen to only support HTTP/2 over SSL (HTTPS), which means you will need to use an SSL certificate on your website to be able to use HTTP/2.
All our web hosting solutions include a free SSL certificate which covers the minimum demands for encryption and HTTP/2. You can easily install this as shown in the guide for configuration of Basis SSL. Even though this is free to install, we recommend all professional websites to purchase an SSL certificate with additional functions to increase your customers trust in your website and this way also increase conversions.
For the moment, our web hosting’s on Apache webservers do not support HTTP/2 even if you install an SSL certificate. This is because cPanel do not support it. It is expected cPanel will do something regarding this, but there is not set date for any solution. In order to use HTTP/2 you will need to have your web hosting on a LiteSpeed webserver which you can for free if you have Pro Medium or larger web hosting solution with PRO ISP. Check if your web hosting is located on a LiteSpeed server via the client portal. Here you can also request transfer to a LiteSpeed webserver by following this guide on how to change server.
7. Use LiteSpeed webserver
In addition to the previous section on why you should use LiteSpeed webserver, you should also know these advantages of using LiteSpeed instead of Apache:
Static content is delivered up to 5 times faster than Apache
Dynamic content is delivered up to 40 times faster than Apache
HTTPS 3 times faster than Apache
Uses less of the server’s resources which causes it requires more before CloudLinux limits are reached = it takes more before the resource usage of your website is limited
LiteSpeed was the first commercial webserver on the market and our experience is that new functionality and improvements are constantly being developed.
Our Apache servers uses a module based on LiteSpeed (mod_lsapi). This means the differences mentioned are not as dramatical on our web hosting solutions, but they are still considerably large enough to recommend LiteSpeed instead of Apache.
When you want to build a webshop, there are many options to choose from, such as OpenCart, CSCart, Magento and WooCommerce. All of these are eCommerce platforms where you can administrate everything from orders, products, storage, shipping and taxes. In this article we will take a closer look at WooCommerce, which is one of the largest plugins for WordPress.
What is WooCommerce?
Today WooCommerce is used on millions of webshops and about 39% of all webshops worldwide. In Norway 38% of webshops uses this platform. There are many good reasons why you should use WooCommerce. It is basically free, based on open sourcecode, with the option of buying and adding extensions for all purposes. WooCommerce gives you full control over all your products, customer data, orders and so on. You can also sell any type of products, both physical, virtual, subscription services and other types.
In the video below, you will see an introduction on how WooCommerce works.
How to install WooCommerce?
Since WooCommerce uses WordPress as a “base” you will need to already have WordPress installed. If you are a customer at PRO ISP WordPress can easily be installed with a few clicks (follow this guide for installation). When using WooCommerce and WordPress we recommend using LiteSpeed that is included in our Pro Medium/Premium web hosting.
In WordPress admin panel you can easily install and active WooCommerce like this:
Plugins – Add new – Search for WooCommerce – Install – Active
When WooCommerce is activated you will receive a step-by-step guide for the different functions on the website. After the installation you can add different types of extensions.
How to use WooCommerce
For a thorough guide on how to use WooCommerce we recommend WooCommerce step-by-step-guides with both pictures and videos. You will learn how to set up your webshop and how to administrate it. The video below is one of the training videos and will show you how to get started with WooCommerce.
Payment options within WooCommerce
We recommend you give your customers the option of paying directly in adddition to via invoice. Direct payment with VISA/Mastercard (creditcard) can be done via PayPal. The customer can either use their account with PayPal (where all the cardinformation is stored) or without an account.
Another option is STRIPE. This option works the same way most online card terminal does. The customer adds their card details and the amount is withdrawn and transferred to your account within the next few days. The difference between STRIPE and PayPal is with PayPal you need to transfer the money manually.
If you want to use invoice within WooCommerce, we would recommend taking a look at the extension from Klarna. With this extension the customer can choose between invoice and down payment. In Norway Klarna is a well recognized brand so this can boost sales. To be able to use Klarna, you will need to register with them. Only registered companies can create accounts for sales with most vendors such as Klarna. The downside using invoice instead of direct payment is that invoice usually recuires more work in terms of follow-up via bank or other costly services.
Secure your webshop with SSL certificate
You often need an SSL certficate for encryption. We highly recommend having every site on the website secured (not just the webshop). Show your customers you can be trusted because security is taken seriously.
SEO is one of the most important measures you can take to increase traffic to your website. SEO is short for “search engine optimization” and we recommend you read: “SEO – what do I need it for?”. There are also plugins to help with SEO for your website, such as YOAST SEO (free). WooCommerce also have their own SEO plugin (not free).
One of the most important measures you do to increase traffic to your website is SEO (search engine optimization). Just because your website is online does not mean search engines such as Google can fin it just as easily as your competitor’s websites.
Do Google see you?
Google is the most used search engine worldwide and it is therefore imporant to make it easy for Google to find your website. It is recommended to follow this guide (from Google).
er den mest brukte søkemotoren på verdensbasis og det er derfor viktig å gjøre det enkelt for Google å finne frem til nettsiden din. Det anbefales av Google å følge denne guiden.
– Create unique and exact page tittles
The tittle will tell visitors and search engines what the content of the page is.
– Improve the structure for URLs
Descriptive categories and filenames for documents on a website will make it more organized and help search engines search the document better. Using simple and more SEO friendly URLs will make it easier to connect people who are searching for the content with the content. Long and cryptic URLs containing few recognizable words might scare of visitors.
– Offer content and services of high quality
Interesting and useful content is what is most important for SEO according to Google. Visitors appreciate good content and through blog posts, social media, email, forums and such the content is shared. This will give the website a good reputation with visitors and Google.
Have your website checked
In addition to several guides on SEO there are also websites that can check your website to see status of SEO currently. One example is SEO SiteCheckup
SEO plugin for WordPress
If you are using WordPress there are several plugins that can help you with SEO for your website. One of the plugins is Yoast SEO which analyzes each page and is available in different languages.